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In today’s marketing landscape, customers rarely follow a straight line to purchase. They might check their email on a phone, browse social media on a tablet, and receive physical mail at home—all before making a decision. The most successful businesses don’t just accept this reality; they embrace it by creating seamless multi-channel experiences. But how do you know if your multi-channel approach is actually working? Let’s explore how to evaluate your multi-channel marketing strategy and identify opportunities for improvement using digital touchpoints as measurement tools. Elements of an Effective Multi-Channel Marketing Campaign Before troubleshooting potential issues, it’s important to understand what makes a successful multi-channel campaign. The most effective approaches share these key characteristics: Strategic Channel Selection Not every channel works for every message or audience. Effective multi-channel campaigns assign different roles […]

Time is the invisible currency of modern marketing—and direct mail’s temporal rules have been completely rewritten. Gone are the days when businesses expected to wait months for campaign results. Today’s direct mail landscape operates on a new timeline, shaped by digital expectations and technological innovation. Here’s how today’s direct mail response timelines have evolved, and what it means for your business. The Changing Timeline of Direct Mail The way businesses plan, execute, and measure direct mail campaigns has transformed. What once required extensive lead time is now faster, more accessible, and data-driven. From 18-Month Campaigns to Agile Direct Mail Direct mail used to demand significant upfront investment and large-scale campaigns. “In the last 15-20 years, it used to take a long time with expensive software and lots of coordination,” says Lee Garvey, […]

In a digital world where notifications disappear with a swipe, a physical thank you card remains a lasting reminder of appreciation. While businesses pour billions into fleeting digital interactions, the humble thank you card continues to build stronger customer relationships—not out of nostalgia, but because of neuroscience. Research shows that physical mail creates stronger memory encoding and emotional responses than digital communication. For businesses looking to stand out, thank you cards serve as more than a courtesy—they’re a strategic tool in an increasingly impersonal landscape. 5 Reasons Why Physical Thank You Cards Are Great Customer Relationship Anchors As customer interactions become more digital, physical mail offers a psychological advantage. A well-crafted thank you card provides a lasting presence that digital messages cannot replicate. Here’s five reasons why: Designing Thank You Cards That […]